Trending Tuesday: The Gospel of Protein

How GLP-1 drugs fueled the rise of protein “maxxing,” proffee, and fiber-forward menus — reshaping grocery aisles and restaurant strategy alike.

If it seems you’re finding fiber and protein in nearly every item in the grocery aisle, there’s a hashtag for that.

As prescriptions for GLP-1 drugs—Ozempic, Wegovy, and Mounjaro—have surged, protein …